About Murphy & Co.

Murphy & Co. was born from a simple belief — that the smallest people deserve the softest things.

We are a small, proudly Māori-owned business based in Aotearoa New Zealand, creating thoughtfully designed pieces for little ones to grow, explore, and be completely themselves in. Every piece in our range is made with care, crafted from soft, gentle fabrics that feel as good as they look.

The Tiaki Collection

Our signature Tiaki Collection is named after our son, Tiaki — the little person who inspired it all. His name comes from the Te Reo Māori word meaning 'to care for', and that's the heart of everything we do. From our waffle-knit rompers to our cosy babysuits, each piece is designed to be worn every day, washed a hundred times, and loved even more.

Every time we design a new piece, we think of Tiaki — and every baby who deserves to feel comfortable, loved, and completely at home in what they wear.

Made for Real Life

We know that baby clothes need to work as hard as you do. That's why we design for easy dressing, easy washing, and maximum cuddle factor. Snap buttons, soft seams, and earthy tones that mix and match effortlessly — because getting dressed should be the easy part of your day.

Our Promise

Every Murphy & Co. piece is made with your little one's comfort and your peace of mind at the centre. Gentle on skin. Built to last. Made to be lived in.

Thank you for being part of our story. 🐾